“Your wedding is a life event that will continue to have significance for generations, and the tangible manifestations of your celebration are so important,” says Sean Bradley, owner and director of Tabula Rasa. To ensure the preparation process goes off without a hitch, he emphasizes the importance of timing. “You can never start too soon, but you can often start too late,” says Bradley, who recommends ordering each and every paper product at least six months before you want it to be in your guests’ hands.
ASK THE EXPERTS
“There is a formal traditional structure to the wording and phrasing of invitations,” explains Bradley. The key is to find the perfect balance between aesthetically pleasing and informative. “We give that advice and guidance at no additional charge. Trust a professional who has the experience and expertise to guide you in how to phrase your paper suite properly,” he says. According to Mikyla Manu, owner of Ink & Press Co., key phrases can help indicate the formality of your event to invitees. “There are definite rules and best practices when it comes to creating your wording. For example, ‘Mr. and Mrs. Smith request the honor of your presence’ implies a black tie occasion, whereas ‘Mr. and Mrs. Smith invite you to celebrate the marriage of’ is indicative of a less formal affair.”
PERSONALIZE YOUR PRINTS
Experts can offer advice on the touches that will make your paper goods stand out, Manu explains. “I recommend clients tell their story in the details, like envelope liners, vintage postage or a monogram that can be used on their websites,” she says. Another way to personalize your paper goods is by adding unexpected elements to your suite. “We’re seeing more texture and use of color in the actual paper selection versus the ink colors,” says Jenner Lehr, digital marketing director for Ann Elizabeth Print Studio. “We’re finding that people are eager for a tactile experience with everything being digital.”
“Under-ordering is the ultimate no-no,” says Bradley. He believes purchasing between 10-25 extra invitations will ensure that
you’re perfectly prepared. “When ordering, I highly recommend ordering an additional 10-15 percent more than the planned mail-to count,” says Lehr. “We find that couples’ guest lists continue to change throughout the wedding planning process,” she explains. “Plus, it doesn’t hurt to have extra for keepsakes.”
Ann Elizabeth Print Studio Photography: Adam Finkle, AJF Photography Styling: Lauren Brady, Saucy & Kitsch Hand Calligraphy: Allison McClanahan, Wildwood Calligraphy & Post
Ink & Press Co. Photography: Mikyla Manu, Ink & Press Co. Styling: Mikyla Manu, Ink & Press Co. Hand Calligraphy: Mikyla Manu, Ink & Press Co.
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