Unlike many florists that chase trends, Robert Upwall’s creative philosophy remains rooted in authenticity.

Photos By Pepper Nix

For more than 30 years, Every Blooming Thing has transformed floral design into an art of storytelling. Owner Robert Upwall believes that flowers should do more than decorate a space; they should reflect who a couple truly is.

When helping couples explore their floral direction, Upwall begins by learning their story. He enjoys discovering a shared interest or meaningful detail about the couple, and designs from there. “I like to find out what makes them tick and then I design around that,” he explains. His process is grounded in curiosity and connection, resulting in arrangements that feel deeply personal.

Unlike many florists that chase trends, Upwall’s creative philosophy remains rooted in authenticity. He focuses on each couple’s vision, helping them discover what they’re drawn to even if they can’t quite put it into words. His work, which he describes as eclectic, blends refined artistry with nature’s spontaneity.

Upwall’s approach to design is immersive. “To me, it’s about a couple’s body language,” he says. “I like to see what they’re responding to and connecting to in person. When you come in person, you get everything to help you choose and I get to know your comfort level.” That connection becomes the foundation of each floral story he builds.

Drawing inspiration from nature and using locally grown blooms whenever possible, Upwall often incorporates meaningful flowers, such as those that carry sentimental or symbolic value. The result is a floral design that goes beyond beauty, creating an experience as distinctive as the couple themselves.

Top Tips

WHAT’S AHEAD: In 2026 we’re tackling larger events on a much higher scale.

EXCITED ABOUT: It’s honestly the work. I’ve been doing this since I was twelve and I still have the same level of excitement as I did when I began. I find the work meaningful and incredibly rewarding.

FRESH IDEAS: We forage for products more than ever! Whether it’s branches, twigs, or something else specific, we like to incorporate touches of nature in our designs, especially if they come from the area surrounding the venue.

Every Blooming Thing

1344 S. 2100 East, SLC | 801-521-4773
everybloomingthing.com | IG @everybloomingthingslc