Utah’s iconic bridal shop, The Bridal Studio, gets new life in a new, downtown chic location.
Bridget Geyer tells me how she watched and snapped photos of her husband as he chose a suit for their wedding day, years later she sits in that same building reminiscing on the photo, but now as the owner of a slightly different shop that sits on South Main Street, in Salt Lake City.
Geyer succeeds in her quest to create an intimate, open, beautiful and exclusive place to shop for your dream dress. Geyer has worked in bridal for over fifteen years, after years of helping others and gaining knowledge and experience, she knew that she was ready to open a store of her own.
Geyer saw a hole in the market of Utah’s bridal shops and decided to make the move from Kansas City to Salt Lake City in 2018. Geyer explains, “Utah had always been in my brain, because there wasn’t a store that didn’t cater to brides who didn’t need a modest dress and I wanted to offer a more elevated experience.” Geyer opened The Bridal Studio a year later, in June of 2019. Since then, she’s upgraded–her original shop was 2400 sqft, her new location now has 6,000 sqft, offering room for more selections. “We get calls from all over the place and have people fly in to shop with us. California has the same designers, but you have to go to ten different stores to see all of it,” Geyer explains, “We offer the same designers in one store.”
Geyer honed in on wanting it to feel like you are in New York shopping in downtown Manhattan, just bigger. Her new location opened up in May of 2024, with just a few months to renovate the store that had previously been Joseph A Banks. “It’s historic. I love that elegance, that old money feel. We spent so much time in New York, visiting our designers. We wanted that atmosphere, I wanted it to feel like that, but better,” Geyer explains, referring to the Kearns Building, the store now sits in.
Before you enter the gold-lined, double glass doors, you are greeted with beautiful wedding gowns facing the street. The entire space is tall and open, as if the hundred year old building was built just for a bridal shop. With groin vaulted ceilings, arched doorways, wall moldings and face plasters on the ceilings, you will feel like you’ve traveled back in time to an ancient Roman church. Towering pillars support the soaring ceilings, each topped with hand-casted plaster crown molding. Geyer tells me that the face plastered molding was modeled after the original owner’s daughter, making the space feel much more feminine and special.
The Bridal Studio has three fitting rooms, two located in the front of the store and one that offers a bit more privacy. The intimate room will make you feel like complete royalty. It is appropriately named the Gucci room because of the Gucci wallpaper and pillows featured within the suite. Geyer has hand picked every detail of the shop, making every detail of it from the pink crystal desk that you are welcomed with, to the sexy, velvet, light-mauve couches, rugs and curtains.
While you shop you get to wear a luxurious, old-hollywood, silky, pink, feather lined robe; your intimate two-hour appointment is complete with a champagne toast, after finding the dress.
